Leading Customer-Centric Growth

Experienced Faculty

• 

  Jagmohan S. Raju

  Vice Dean, Wharton Executive Education, Professor of Marketing, The Wharton School

  Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.

  learn more
  

  Jagmohan S. Raju

  Vice Dean, Wharton Executive Education, Professor of Marketing, The Wharton School

  Professor Jagmohan S. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world on designing pricing strategies and developing launch plans for new products.

  Professor Jagmohan S. Raju is director of the Wharton-Indian School of Business Program. He also serves as the vice dean of the Wharton Executive Education program. Raju is internationally known for his research on pricing strategies, coupon programs, managing private labels, and sales force compensation. He consults extensively with companies around the world, including Wyeth Pharmaceuticals, Medtronic, Warner Home Video, and Johnson and Johnson on designing pricing strategies and developing launch plans for new products.

  Raju’s research has been published in top-tier academic journals, including Management Science, the Journal of Retailing, and Marketing Science. He also serves as the marketing editor of Management Science and is the president of the INFORMS Society for Marketing Science.

  Raju received his PhD, MA, and MS degrees from Stanford University, his MBA from the Indian Institute of Management, and his BTech from the Indian Institute of Technology, Delhi.

• 

  Patti Williams

  Vice Dean, Wharton Executive Education; Ira A. Lipman Associate Professor of Marketing, The Wharton School

  Professor Patti Williams’s current research projects focus on how emotions influence consumer decisions and processes of persuasion, consumer responses to emotional and attitudinal ambivalence, emotion regulation, and the emotions associated with social identities.

  learn more
  

  Patti Williams

  Vice Dean, Wharton Executive Education; Ira A. Lipman Associate Professor of Marketing, The Wharton School

  Professor Patti Williams’s current research projects focus on how emotions influence consumer decisions and processes of persuasion, consumer responses to emotional and attitudinal ambivalence, emotion regulation, and the emotions associated with social identities.

  Professor Williams’s research has been published in top-tier academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Experimental Psychology: Applied. She serves on the editorial review boards for the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, and the Journal of Marketing.
  Professor Williams earned her PhD and MBA from the University of California, Los Angeles and her BA from Stanford University.

• 

  Bob Meyer

  Frederick H. Ecker/MetLife Insurance Professor, The Wharton School

  Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty.

  learn more
  

  Bob Meyer

  Frederick H. Ecker/MetLife Insurance Professor, The Wharton School

  Professor Robert Meyer is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty.

  As co-director of Wharton’s Risk Management and Decision Processes Center, Professor Meyer also researches how individuals decide to invest in mitigation against low-probability, high-consequence events such as hurricanes, earthquakes, and financial losses.

  Professor Meyer has served as chair of Wharton’s Marketing Department and vice dean of its doctoral programs. In addition to his Wharton position, Professor Meyer is an associate of the Center for Research on Environmental Decision Making at Columbia University.

• 

  Don Huesman

  Former Managing Director of Wharton Online

  Professor Huesman has held positions at Wharton as managing director of the Innovation Group, supervising technology support for the School’s academic departments and faculty, and overseeing the use of technology in Executive Education. Professor Huesman has been a lecturer in Wharton’s graduate…

  learn more
  

  Don Huesman

  Former Managing Director of Wharton Online

  Professor Huesman has held positions at Wharton as managing director of the Innovation Group, supervising technology support for the School’s academic departments and faculty, and overseeing the use of technology in Executive Education. Professor Huesman has been a lecturer in Wharton’s graduate and undergraduate programs, teaching courses in IT and Decision Sciences.

  Professor Huesman received his doctorate from Penn’s Graduate School of Education, where he studied higher education management, technology-enabled learning environments, and non-traditional adult learners.

  In the early 1980s, Professor Huesman was an entrepreneur and software pioneer in the personal computer industry, co-founding the company that produced The Organizer, the first personal information manager for PCs, as well as the first TSRs — software programs that hide in memory until needed. His company put the first calendars, to-do lists, and contact-management systems on personal computers.

  In addition to his affiliation with the Penn Chief Learning Officer program at Penn GSE, Professor Huesman has taught the strategic use of information systems in a variety of executive education programs, including Wharton’s Advanced Management Program, the International Forum, and the American Institute, as well as programs for the Securities Industry Association, the Council for Insurance Agents and Brokers, ASIS, Morgan Stanley, Merrill Lynch, Johnson & Johnson, GlaxoSmithKline, Dupont, and the Siam Cement Corporation, among others.