Bypassing the BS: How Leaders Restore Company Culture

Invisible – yet palpable – red tape is taking a toll on company culture by stifling creativity, demoralizing employees, and preventing clarity of purpose and direction. In this keynote session, Martin Lindstrom, author of “Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS,” sheds light on how today’s leaders can declutter processes that aren’t serving them or their teams, restore logic, and re-engage their teams.

“To give purpose to an organization, to create culture, to foster innovation, to retain a good staff and attract top talent… the solution is one simple word: Empathy.”

Martin Lindstrom, Brand and Culture Transformation Expert and Best-Selling Author